Below is a sample book marketing plan outline for your proposal, to give you some ideas of what to include in the marketing plan for your book. Before you implement any of your marketing strategies, its important to create a plan. Its also crucial for authors to maximize the value of the marketing tools provided by ebook sellers which are direct ways to get the word out quickly. May 06, 2014 before you implement any of your marketing strategies, its important to create a plan. An ebook, or electronic book, is the digital form of the traditional book and. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. Book marketing plan essentials nonfiction authors association. To keep their interest high, your newsletter ought to contain more than just news about you.
Finally, nonfiction authors have directions of their own, and don. Make money with books, ebooks and information products. Offer a flagship piece of content on your website such as a mini ebook as an incentive to join your list, then send out a monthly or even weekly newsletter to stay topofmind with your followers. The professional guide to profitable selfpublishing, the nonfiction book marketing plan. Stephanie chandler is the founder of the nonfiction authors associationand nonfiction writers conference, and author of several books including the nonfiction book publishing plan and the nonfiction book marketing plan. Here are seven proven ebook marketing strategies you can implement immediately, at no cost. Book promotion strategies are changing all the time, so im giving you a leg up. Remember that authors are wordsmiths and generally not gifted in design. Great ebook marketing is important whether you write fiction or ebooks. Fiction remains the most common genre of purchased ebook but others are growing fast.
Book promotion tips for marketing your amazon kindle ebook. Choose the right categories and keywords for your book. Promoting your book takes careful planning so you get the most out of your. Non fiction books, courses and professional speaking for ongoing longterm marketing. Book marketing plan the definitive checklist book launch. That is the first, most essential step to marketing your book.
Online book tour an online book tour is always much more economical than a live book tour, and is a great way to partner with other authors, bloggers, and content creators. A frequent speaker at business events and on the radio, she has been featured in entrepreneur, businessweek, and wired magazine. For fiction writers, you may have to be a little more creative. Please note that very few of these titles are nonfiction specific as the fiction world is hogging all the good ideas right now. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Attract readers with a great book sales description. Successful selfpublishing, that leads people to my other books as well as back to my website for tutorials and affiliate links. The reality is that most selfpublished ebooks are lucky to hit 100 sales sorry for that splash of cold water. Free book marketing plan outline all freelance writing. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. Discover creative ways to reach potential buyers as well as a feasible timetable for. A book marketing plan is a blueprint for selling your book. Take some time to really figure out your target market and where they hang out. No matter whether or not youre trying to do it yourself or plan to work with an expert book marketing agency like smith publicity, youll need a wellrounded program.
If youre a fiction writer, its much easier to make a lot of money. Of course, you need to promote your book and do enough marketing to get the word about your book. Free book marketing plan template from the pantheon collective. Were a pioneer ebook marketing service bringing a combined 30 years of traditional publishing experience to the digital world. Whether a beginning writer or an established author, this book offers information and advice on all aspects of writing, publishing and promoting your nonfiction. People love fiction books because they are pure entertainment. If youre releasing a new nonfiction book or need ideas on how to revive the fortunes of one thats been out for a while, use this oneyear, monthbymonth marketing plan for a nonfiction book as a model. Fiction book marketing and marketing for novels smith. This plan is meant to get you started, but effective marketing requires flexibility.
I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Ilya has spent the past decade running marketing for software vendors including solidworks, interactive supercomputing acquired by microsoft and cilk arts acquired by intel. Either way, its a good idea to have an ebook marketing plan in place. Stephanie is also the founder of the nonfiction authors association, an online marketing community featuring a yearround book awards. How to create a marketing plan for your nonfiction book. The best fiction book marketing programs require a varied and sustained approach.
I am a first time author writing a nonfiction, self help book to. Ebook business marketing using amazon book publishing. Apr 20, 2015 when youre launching a book into the world, its essential that you build a book marketing plan. The launch of a new book, be it the first for an author or a most recent release, has always been the established gateway for traditional publishers to introduce a new work. You can do shorter books ebooks work great for this, novellas, workbooks. Preplan and book your travel itinerary make sure all of your plane tickets, hotels, and local transportation are all booked well in advance, and are well organized. Enrol in amazons kdp select program and promote for free for up to five days. How to set up your book marketing plan for distribution if youve dreamed of having your book in bookstores, enrolling in the traditional distribution program at mill city press, where your book marketing plan for distribution will be presented to book retailers and wholesalers, is a great first step. How to promote an ebook when you have no money for advertising.
Here, i will suggest some strategies to get your kindle novel viewed. How to write a book marketing plan for publishing success. After that just follow the plan, make adjustments when necessary, and listen to your readers. Ebook business marketing using amazon book publishing updated april 19, 2020 derek haines 3783 views 0 comments selfpublished ebook business marketing is becoming a popular marketing strategy for small, medium, and large businesses due to amazons enormous search capabilities. Switch to an ebookfirst marketing plan switch marketing images to ebooks, talk about the ebooks, make ebooks topofmind so more buy those versus physical copies promote that your paperbacks are on other websites barnes and noble, etc. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Jul 03, 2018 stephanie chandler is the founder of the nonfiction authors associationand nonfiction writers conference, and author of several books including the nonfiction book publishing plan and the nonfiction book marketing plan. Stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. Book marketing plan template example the book marketing plan example includes sections such as book description, current market conditions, target readers, goals and strategies. A simple marketing plan for fiction authors book launch. Nonfiction books, courses and professional speaking for ongoing longterm marketing.
How to market your kindle ebook in 10 steps wishpond blog. Every single time i teach one of my book marketing workshops, i get some form of this question. Whether a beginning writer or an established author, this book offers information and advice on all aspects of writing, publishing and promoting your non fiction book. To be upfront, a few of the marketing strategies i share will be enhanced if you have some initial advantages like a social media presence or. How to market your kindle ebook in 10 steps business 2. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a booksized computer that is used solely as a reading device such as nuvomedias rocket ebook. Additionally, they are neither all self publishing or traditional publishing related but rather a mix of all the best bits we use to make our books and our marketing better. Work out where your books readers are likely to learn about new books to buy this is especially important if you write in a specific subgenre.
This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Marketing plan for fiction titles by brian jud the information below provides ideas, examples, and instructions that will help you create a quick, practical marketing plan for a fiction title. A comprehensive book marketing plan would include timelines and budgets. But fiction book covers need to resonate with your target market, echoing the genre of the book and giving a taste for the story. Nonfiction book covers have a trend for large words, focusing on the obvious benefit for the customer. This is a book marketing plan outline that you can use. Finally, nonfiction authors have directions of their own, and. Jul 09, 20 stephanie chandler is the author of several books including the nonfiction book publishing plan. Download the nonfiction ebook formatting template for kindle here download the fiction ebook formatting template for kindle here and heres your bonus resource sheet with my personal list of contractors, editors, cover designers, audiobook producers, etc.
Jul 14, 20 stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. We all want to know which are the best book marketing strategies to sell more books. Please note that very few of these titles are non fiction specific as the fiction world is hogging all the good ideas right now. Stephanie chandler is the author of several books including the nonfiction book publishing plan. An edgar awardwinning author of 20 novels, julie knows both sides of the publishing aisle. Ebook marketing can be a challenge, but these 6 strategies will help you. Amazon controls 67% or more of the ebook market in the us and 79% or more in the uk, the. Launch your new nonfiction book profitably and confidently using a sample book marketing plan as a model. Online and offline promotion strategies to build your audience and sell more books and from entrepreneur to infopreneur. The top book promotion and marketing strategies to sell more ebooks without a big budget. Promoting a book without a plan is like driving across the country without a map or a. The good thing is that new stories keep coming up so you are sure there is going to be something nice to write about in the future. Fiction book marketing and marketing for novels smith publicity.
Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Online and offline promotion strategies to build your audience and sell more books, and own your niche. Marketing your book for selfpublishers and indie authors. So what is a simple way that you can do marketing for fiction authors. Writing a book is a good start, but its not enough. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. When youre launching a book into the world, its essential that you build a book marketing plan. Ebook marketing tips that work 6 strategies you can follow.
Remember, your marketing efforts should be designed to help you build a solid author platform. This results into an efficient plan that covers all aspects of book marketing. The media and digital worlds change and evolve each day, and every book and author are unique. The best way to market ebooks with a limited budget tck. The best ebook marketing campaigns blend online visibility with classic media outreach and publicity and promotion tactics. When to start marketing your book and how to balance your time. Jul 10, 20 non fiction book covers have a trend for large words, focusing on the obvious benefit for the customer. Congratulations, now youre a selfpublished author with your book floating around in the world. In kdp select, youre giving away your rights to distribute your ebook on any platform except amazon for 90 days. Having a bestselling author credential on your resume is like a dream for many entrepreneurs. Fiction authors should share each others promotions and. Amazon controls 67% or more of the ebook market in the us and 79% or more in the uk, the two largest englishspeaking ebook markets right now. I talk to a lot of startups about their marketing and sales operations.
As such, business planning software such as business plan pro from palo alto software can be very effective in helping you outline and fill in the book marketing plan for your fiction book proposal. Apr 02, 2020 switch to an ebook first marketing plan switch marketing images to ebooks, talk about the ebooks, make ebooks topofmind so more buy those versus physical copies promote that your paperbacks are on other websites barnes and noble, etc. Because there are many different ways to promote a book, and authors have limited time and budgets, its important to put together a written book marketing plan and prioritize your book promotion tasks. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan.
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